Multiple-choice questions were developed to address the primary needs, issues and concerns of a variety of stakeholder groups. Each question's answer choices are equally weighted in a scoring range of 1-5, then averaged – This is your POP Score. Your POP Score is then rounded up to give you a recommended POP Level of 1, 2, 3, 4, or 5 – one representing the most minimal public outreach effort and five representing the most robust and extensive level of public outreach.

Your recommend POP Level should be considered the guiding framework for the intensity and methodology of public involvement for any project.

Knowing your POP Score, a corresponding level of need can be determined by referencing the POP Level Typical Descriptions. This page describes common attributes of projects at each POP Level, and offers a “gut check” before you continue on in the POP process.

This allows the user to refine decisions about the most appropriate POP Level for your project. o For example, if you land on a CAT score of 2.2 the POP tool automatically rounds up to a POP Level 3. After reading the typical project description, you feel like you project is less complicated and this description doesn't exactly fit. Because the POP Score fell on the low end of the POP Level 3, you read the POP Level 2 description and discover that this more accurately describes your project, so you proceed with Level 2 recommendations. Public involvement and outreach is a dynamic process. Adjustments are often required over the life cycle of a project, with corresponding changes in approach, strategy and tasks. Given this, be aware that a project may move from level to level as it evolves from phase to phase, or even within a single project phase. You can never complete the POP questions too often. If it feels like your project has grown less or more complicated, re-answer the questions and see where you come out.

You know your POP level but how do you actually conduct the outreach? For each track and POP Level, the Recommended Tools and Techniques page provides customized lists of possible tools and techniques that when done right, have proved successful at effectively involving the public.

It is not expected that a project will exhaust the entire list of outreach tools for its particular track and POP Level. It is recommended that users work with their project team to determine which tools and techniques are most appropriate for your project and public, and track the success of those over time.